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Even so, even though Nike “is a lot more than capable of driving its business [by means of DTC]… it almost certainly found that pulling back again from retail channels has misplaced it some shoppers and supplied extra prominence to rivals,” Neil Saunders, running director of GlobalData Retail, explained to Contemporary Retail.
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“This will be, we imagine, a true catalyst without having cannibalizing A lot else during the equilibrium on the clothing assortments,” Gennette reported on an earnings connect with. “That is a acquire for us. And we think it’s a win for Nike.”
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